Dr. A. Parasuraman

Awarded: 2005

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Professor & Chairman, Marketing Dept @ University of Miami, USA
1970 - BTech - Mechanical Engineering

Dr. A. Parasuraman is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of Miami. He obtained his B.Tech degree in Mechanical Engineering from IIT Madras in 1970, MBA degree from IIM Ahmedabad in 1972 and Doctor of Business Administration degree from Indiana University in 1975.

Dr. Parasuraman teaches and does research in the areas of service marketing, service quality measurement and improvement, and the role of technology in marketing to and serving customers. In 1988 he was selected as one of the “Ten Most Influential Figures in Quality” by the editorial board of The Quality Review. He received many distinguished teaching and research awards, including the Best Professor Award given by the Executive MBA Classes in 1996, 1998 and 2000, and the Provost’s Award for Scholarly Research in 1998. He also received the American Marketing Association’s “Career Contributions to the Services Discipline Award” in 1998 and the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001.

Dr. Parasuraman has written numerous articles in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Sloan Management Review. He has served as editor of Journal of the Academy of Marketing Science (1997-2000) and is the editor for Journal of Service Research (2005-2008). He also serves on the editorial review boards of ten journals. He is the author of four books. He is an active consultant and has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

In recognition of his outstanding contributions to the field of Management, IIT Madras and its alumni are proud to confer on him this award.

© 2017 Indian Institute of Technology Madras.